The Truth About Lawyer Advertising: A train wreck waiting to happen | Seattle Personal Injury Attorney

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Awhile ago, a Seattle car accident lawyer called me with a “great case” that she wanted to “share” with me. She explained that it was a Washington automobile accident case with “great damages” and that she was willing to let me handle the trial for a portion of the fee.

I invited her over and when she and I sat down to look at the file, this is what I found:

-The accident had happened over 5 years ago
-This lawyer had represented the victim since, shortly after the accident
-The trial was in 60 days
-There were no photographs of the vehicles involved in the accident
-There were no photographs of the vehicles
-There were no photographs of the accident scene
-The lawyer had not talked to the witnesses to find out what they would say
-The lawyer had not taken the defendant’s deposition
-The lawyer’s own client had been deposed, but she had not ordered the transcript
-The lawyer had not retained any experts
-The lawyer had never talked with the victim’s doctors about the case
-The lawyer had not prepared for trial in any way.

This “experienced” lawyer told me that she never went to trial because she was deathly afraid of trial work!

I politely declined this imminent disaster and picked up the Yellow Pages and turned to the lawyer’s ad. There it was, a list of 14 different “specialties,” including “serious auto accidents.” The truth of this matter was that if this lawyer’s client had done any of the checking that I recommend in my book, The Shocking Truth About Lawyer Advertising, she would have found that this lawyer was not on anyone’s list of lawyers to do battle with the insurance company. You see, anyone can run an ad, all it takes is money.

Read more about the common “tricks” in lawyer advertising, and learn how to find the lawyer who can best help you with your case by ordering The Shocking Truth About Lawyer Advertising today!